The Effects of Business Intelligence Systems on Decision-Making Effectiveness in Telecommunication Sector of Nangarhar Province

Abstract

This study investigates the effects of Business Intelligence Systems (BIS) on Decision-Making Effectiveness for telecommunication sector in Nangarhar Province Afghanistan. Business intelligence is an important tool that helps support managerial decisions because of the complexity of the organizational environments and the availability of more data. But the empirical evidence about the role of BIS in the developing countries especially on Afghanistan is limited. Hence, the purpose of the study was to investigate the contribution of Business Intelligence Systems towards enhancing the organizational decision-making processes. The quantitative research method with cross sectional survey design was used. Primary data were gathered by using a structured questionnaire from 225 employees of the telecommunication companies of Nangarhar Province. Descriptive statistics, Pearson correlation and linear regression were used for data analysis. The results showed that there was a strong positive relationship and statistically significant between Business Intelligence Systems and Decision-Making Effectiveness (r = 0.739, p < .001). The regression analysis also revealed that BIS accounts for 54.6% of the variance in Decision-Making Effectiveness (R² = 0.546), which suggests that it has a significant predictive value. The regression coefficient (β = 0.739, p < .001) validated that the capability of business intelligence improves managerial decision quality, accuracy and timeliness. This study suggests that Business Intelligence Systems are indeed a valuable capability of the organization for evidence-based decision-making and enhancing managerial effectiveness. Based on the findings, practical implications are discussed for the telecommunication companies, managers, and policy makers; highlighting the need to invest in the technologies of business intelligence, data analytics, and employee analytical skills to enhance organizational performance and competitiveness in Afghanistan.